Provide.net
Provide.net | Nov '03
Identity and branding program for an Internet Service Provider
The key brand values of this Michigan-area ISP, suggested by its name, are its accessibility, generosity, and quality of service. These characteristics are emphasized by the expansion and distribution suggested by the floral figure created by the replacement of the 'o' in 'Provide' with an open circle of petals.
The brand values are reinforced in the marketing collateral by a palette of bright primaries. The photography avoids literal themes commonly used in branding technology and internet services, and instead depicts human activity against an expansive background in order to suggest the range of possibilities made simple / feasible / enjoyable by the various aspects of the internet.
typeface(s): Myriad MM
The key brand values of this Michigan-area ISP, suggested by its name, are its accessibility, generosity, and quality of service. These characteristics are emphasized by the expansion and distribution suggested by the floral figure created by the replacement of the 'o' in 'Provide' with an open circle of petals.
The brand values are reinforced in the marketing collateral by a palette of bright primaries. The photography avoids literal themes commonly used in branding technology and internet services, and instead depicts human activity against an expansive background in order to suggest the range of possibilities made simple / feasible / enjoyable by the various aspects of the internet.
typeface(s): Myriad MM