f*k the rv'lut'n! Summer '02




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f*k the rv'lut'n! An identity program for failed revolutionaries, lapsed leftists, disaffected students, and commies of all stripes

A rallying cry from the birthplace of industrial progress for a class left without an identity. The last graphic manifestation in the history of socialist revolution, the ultimate branding program.
f*k the rv'lut'n! is a exercise in the (il)legibility of socially prescibed identities, and the symbols that encapsulate them. The cryptic logotype is comprehensible only through repeated attempts at articulation – and then only as a parody of a Northern brogue.
f*k the rv'lut'n! Coming soon to a t-shirt near you.


typeface(s): Plak