Forest for the Trees
Forest for the Trees | Feb '04
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Name and visual identity for a group of political lobbyists focused on environmental issues
The identity plays on the meaning of the phrase to engage the viewer in the reading of the mark. In order to communicate an image of professionalism to its target audience of politicians, staffers, and lobbyists, the identity is a clean and challenging typographic puzzle which deliberately steers clear of the usual tropes marking the field of environmental activism. typeface(s): Letter Gothic |