Sambuddha / hello@sambuddha.com +1.734.709.3867
Resume / portfolio > download resume [pdf]
Career History
Creative Director and Experience Designer with 12+ years experience in Visual Design, Information Architecture, Identity & Branding, and Experience Strategy. Interested in working with an innovative design team

Skills
Creative Direction and Experience Design for online/desktop/mobile applications, integrated physical/virtual experiences, multi-channel content delivery, digital marketing, and cross-media editorial projects

Identity & branding work for corporate, consumer, and ideological enterprises

Independent art and design practice including work in Environmental Design, and Furniture & Lighting



Experience
Guided full life-cycle of design development from conception to delivery

Managed experience design teams and mentored designers, researchers, information architects/interaction designers, and copywriters/content strategists

Responsible for development and execution of account strategy and project plans in collaboration with account directors, project managers and team leads

Successfully led business development initiatives and ongoing opportunity development

Managed client relationships in an engagement lead capacity


Artifacts
view work products

Awards
AutoTrader UK iPhone App Cannes – Silver Lion, 2010

Prada Broadway "Epicenter" Store IDSA/BusinessWeek – Silver and Bronze, 2002

Flakemaster Art Directors Club NY – Distinctive Merit, 2001
Omni Intermedia – Gold, 2001


Education
M.Arch., School of Architecture Princeton University / 1994 – 1997

Graduate education in architecture


B.A. [Architecture] Columbia University / 1989 – 1993

Liberal arts education with a major in architecture






Creative Director, SapientNitro
Chicago, Detroit & Atlanta / June 2005 to date

SapientNitro takes creative, strategy and technology services out of their silos and weaves them together through an open and client-focused culture to deliver a new approach to problem-solving. We create emotionally-resonant customer experiences that deliver business results.

My role is to lead integrated design teams; tying together user research, concept exploration, requirements development, brand expression, and experience design activities to deliver solutions that achieve their objectives by focusing on user needs and desires

clients – Coca-Cola, Home Depot, GM & GMAC, Manheim, AutoTrader, GE Energy, DHL, AT&T, Newell Rubbermaid, Target
Creative Director – UI, The Coca-Cola Company
Atlanta / April 2008 – December 2008 (contract)

At TCCC, I have worked with product innovation teams to guide the design & development of market-leading touchscreen-driven customer experiences

Art Director and Information Architect, EzGov
Amsterdam / April 2003 – Mar 2005

As an AD/IA at a software company – online transactional applications for government agencies, e.g. tax filing, benefits claim, disbursement, etc. – I worked to refine project processes to better integrate the range of user-centered design activities into the requirements, analysis, design, and testing phases of software development methodologies

clients – Inland Revenue (UK), US Dept. of Customs
Designer, Self-Employed
June 2002 – March 2003

Economic dry spells have the salutary effect of simultaneously broadening the range of one's design activities and concentrating the mind on one's own artistic obsessions and initiatives


Art Director, IconMedialab
New York / July 2000 – May 2002

At IconMedialab, I art-directed creative teams working on award-winning projects, including the Prada Broadway Store. The objective of this project was the enhancement of the shopping experience through the use of technology to improve access to and knowledge of inventory and brand content on both sides of the customer-salesperson relationship.

In collaboration with AMO/Rem Koolhaas and IDEO amongst others, we developed applications and interfaces for handheld devices, touchscreen displays, an intranet, and a customer-service extranet

clients – Prada, Chubb Insurance, iClassics
Senior Designer, Hearst Interactive Studios
New York / July 1996 – June 2000

Hearst Interactive worked with a diverse range of media properties in the magazine, book publishing, broadcast, and entertainment & syndication divisions of Hearst to develop editorial, marketing, and community sites to support cross-media brand extensions.

We developed online features in concert with publication and broadcast cycles to create cross-media feedback relationships with readers & viewers

clients – Esquire, Harper's Bazaar, Avon Books, King Features
Web Designer, School of Architecture
Princeton / January 1996 – December 1996

Design and maintenance of the school's web site